TOPICA

Insights

Notes on good design by TOPICA.

A quiet office corridor with glass meeting rooms and a long concrete floor.

Clarity is a design decision

A clear website starts with one sentence the company can stand behind. The layout comes after the story is short enough to design.

Syed Hussain2 min read

Read
Color swatches and a tablet of palette sketches on a desk.

What a brand system is for

A brand system is the set of decisions a company repeats: the mark, the type, the words, and what it refuses to do.

Syed Hussain2 min read

Read
A hand sketching a website wireframe on a tablet.

The first week of a website

The first week of a website is for listening, structure, and the page people actually land on. Drawing comes after that.

Syed Hussain2 min read

Read
Three people talking through work on laptops at a wooden table.

Designing with founders

Founders do not need a committee. They need a reason for each decision, and work that feels like the company they are building.

Syed Hussain2 min read

Read